Well Rounded Kitchen is the result of months of research, brainstorming, concept development, trial and error, and refinement.
I developed an interest in health and food several years ago. Reading books, blogs, and watching documentaries about the food industry became a hobby, and my findings lead me to adopt a more plant-based approach to my diet. From there, it became my goal to educate others on the benefits (health, environmental, humanitarian, and more) of eating a more plant-based diet. I realized that it's especially important to educate children, and ultimately, families, on this topic.
The mission behind Well Rounded Kitchen was to offer this education in a simple, fun, engaging, and cost-effective way, encouraging families to cook at home while getting kids more involved in the process. For my thesis I designed the packaging for a reusable metal lunchbox, filled with educational products including a plant-based recipe book, reusable grocery scavenger hunt sheet, educational card game, and child-size apron with one of the Well Rounded Kitchen fruit or vegetable mascots on the front. These products are all bundled up inside a reusable grocery tote bag, featuring the logo and main mascot, Kenny the Carrot.
Company mascot, Kenny the Carrot
Hand-Drawn Font Design