Meet the Founder
I’m Erin Wilson—Creative Director, strategist, and founder of Erin Rachel Designs.
For over 11 years, I’ve partnered with organizations, founders, and creative teams to translate complex ideas into refined visual systems that communicate clearly and create impact.
My work spans corporate communications, brand systems, presentations, publications, and strategic design support across industries including consulting, education, wellness, finance, and nonprofit.
What sets my approach apart is the balance between structure and intuition: thoughtful systems grounded in strategy, paired with a deep understanding of clarity, emotional resonance, and human connection.
I believe great design should do more than look good—it should create alignment, build trust, and support meaningful growth.
My Approach
I believe the strongest creative partnerships are built through clarity, trust, thoughtful collaboration, and mutual respect.
My role is not simply to execute deliverables, but to help organizations and founders think strategically about how they communicate, lead, and evolve visually over time.
Whether supporting a complex transformation initiative or refining a growing brand, I aim to bring calm direction, creative clarity, and intentional problem-solving to every engagement.
High-Impact Engagements
One of the most meaningful projects in my career involved supporting a confidential, high-stakes Canadian government transformation initiative focused on large-scale change management and stakeholder alignment.
My role centered on establishing the project’s creative direction and visual identity system—bringing together and elevating branding elements from multiple stakeholder groups while developing polished, high-impact communication materials under tight timelines.
The work included executive presentations, strategic documents, templates, and visual communication assets designed to align stakeholders, reinforce shared direction, and increase confidence in communicating the initiative internally.
While much of the work remains confidential, the experience deeply shaped my approach to strategic communication, systems thinking, and high-level creative leadership.
Our History
Erin Rachel Designs was founded in 2015 with a vision of creating thoughtful, strategic design that bridges clarity and creativity.
What began as a freelance design practice has evolved into a multidisciplinary creative studio supporting organizations, founders, and teams through periods of growth, transformation, and expansion.
Over the years, ERD has partnered across industries to develop brand systems, communication frameworks, presentations, publications, and strategic visual tools designed to simplify complexity and elevate impact.
Today, we continue to operate with a focus on intentional growth, collaborative partnership, and design that feels both elevated and deeply functional.
Your visual system should communicate where you’re going—not hold you back.
Our Team
Gia Thompson is a multidisciplinary designer with 8+ years of experience in branding, packaging, and visual communication across a range of industries.
At ERD, she supports projects through visual storytelling, production design, and thoughtful creative solutions across digital work. She’s especially drawn to vibrant, strategic design that brings ideas to life.
Outside of work, she enjoys gardening, traveling, and finding inspiration through books and everyday moments.
Amanda Spearman is a graphic designer with over 7 years of experience supporting digital and print communication projects across a range of industries, including healthcare, nonprofit, and corporate sectors.
At ERD, she supports projects through layout design, production support, and creating clear, engaging visual communications across a variety of deliverables.
She’s especially drawn to layout, illustration, and thoughtful, user-friendly design that balances creativity with clarity.
Outside of work, Amanda enjoys family time with her four kids, creative projects, and coffee!