Naomi Demian is a local Naturopathic Doctor, who wanted to be true to her personality in her branding, going for a more neutral and modern look, contrary to a lot of brands in her field.
While working toward establishing Naomi's look, the combination of rigid and playful fonts and the hint of femininity in this colour palette resonated with her, becoming the fine balance between concepts that were either too far on the medical side, or too far on the natural side.
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