Based in Belwood, Ontario, Uniquely Pure is a woman-owned and operated business that offers a best-selling line of aromatherapy products, herbal-infused food products, holistic spa therapies, yoga and meditation classes, and an AirBnb getaway.
Kelly, the owner of the company, approached me with an existing visual look that wasn't doing her business justice or drawing in customers as much as it could be. We redesigned her brand identity to be simpler and more understated, to match her simple holistic approach and the natural ingredients in her products. 
As Uniquely Pure has grown and expanded, so has the visual identity. The existing logo icon was incorporated into the new look with updated typography, colours and illustrated elements. This look has been applied to marketing collateral, product label designs, and an upgraded e-commerce website hosted on Squarespace.
Since redesigning the Uniquely Pure brand identity, customer numbers, sales, and online followers and subscribers have skyrocketed, new offerings have been added, and the team has expanded in order to meet demand. See below for specific KPIs.
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