Well Rounded Kitchen

Well Rounded Kitchen is the result of months of research, brainstorming, concept development, trial and error, and design. In other words, it was my fourth year Graphic Design thesis at OCAD University.

I developed an interest in health and food several years ago. Reading books and blogs, and watching numerous documentaries about the food industry became a hobby, and my findings lead me to adopt a vegetarian (now mostly plant-based) lifestyle. My findings were eye-opening, and the changes that I've since made with my food choices have resulted in drastic improvements in my overall wellbeing. 

From here, it then became my goal to educate others on the benefits (health, environmental, and humanitarian) of eating a more plant-based diet. I realized that it's especially important to educate children, and ultimately, families, on this topic.

The goal of Well Rounded Kitchen is to offer this education in a simple, fun, engaging and cost-friendly way, encouraging families to cook at home while getting children more involved in the process. For my thesis I designed the packaging for a reusable metal lunchbox, filled with educational products including a plant-based recipe book, reusable grocery scavenger hunt sheet, educational card game, and child-size apron with one of the Well Rounded Kitchen fruit or vegetable mascots on the front. These products are all bundled up inside a reusable grocery tote bag, featuring the logo and main mascot, Kenny the Carrot, and his carrot guardian.

Are you a parent who would like to purchase these products for your own family? Are you a teacher or educational administrator who would like to inquire about incorporating Well Rounded Kitchen into your school's curriculum? Please contact me!

The Well Rounded Kitchen mascot, Kenny the Carrot.
Series of poster advertisements for the Well Rounded Kitchen brand and Lunchbox.
The hand-drawn Well Rounded Kitchen font.
Icon series designed for use as a legend in the Well Rounded Kitchen recipe book.
The Well Rounded Kitchen Lunchbox contents.
Promotional Halloween website banner.
These girls (wearing Well Rounded Kitchen aprons) helped during the research and concept development stage of the project.
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